Built in Dubai.
Built on trust.
We started with a frustration: too many projects in the region ran late, over budget and under-reported. Five years and 150+ projects later, our promise is unchanged: tell clients the truth early, and fix problems before they grow.
Our
Story
Our team of project managers, engineers, product specialists and technologists has delivered 150+ projects for startups and established businesses, from software builds and AI solutions to IT rollouts, product launches and growth initiatives.
We're not a software house or an agency selling you more hours. Our job is to get your project done right, so our only loyalty is to your goals.
2021
Where it started
A small team of project managers helping startups get their first products out the door.
2022
Dedicated teams
Started building outsourced tech and product teams for businesses that needed to scale fast.
2023
AI & software engineering
Expanded into end-to-end software delivery and our first AI projects, from use case to production.
2024
Process & PM consulting
Began helping companies optimise their processes, cut costs and build project management practices that last.
Today
150+ projects delivered
Across technology, software, AI, IT, product and business development, for startups and established companies alike.
To turn ambitious ideas into delivered results, with the right team, a clear plan and honest progress at every step.
To be the partner growing businesses trust most to get their technology, product and growth projects done.
On what we value
Integrity
Honest reporting, even when the news isn't good. Especially then.
Ownership
We treat every budget and every deadline as if it were our own.
Clarity
Clear plans, clear priorities and clear updates, so no one is ever guessing where a project stands.
Partnership
We work as part of your team, not from the outside, and we're in it for the long run.
The people
Behind it
Ahmed Hassan
Founder & CEO
Laura Mitchell
Managing Partner
Fatima Noor
Director, Construction
Rohan Verma
Director, Digital & PMO
Build what's next
with us.
We're always meeting talented planners, engineers and project leaders.